Go-To-Market Strategy Canvas
- Deanne Watt
- Apr 25, 2023
- 4 min read
Updated: Nov 27, 2024
Launching a new product or a major feature is a pivotal moment for any company. It demands a meticulously crafted go-to-market (GTM) strategy that not only addresses the market need but also captivates the target customer segments. The Go-To-Market Strategy Canvas Workshop is a structured approach that helps companies visualize and strategize every aspect of their product launch or feature release, ensuring a cohesive and impactful market entry. Here’s how to navigate this workshop to maximize your product’s success.