GUIDES & eBOOKS

The Fast Track

Ready to fast-track your software company? Our Guides and eBook series is your go-to resource, with step-by-step guidance, real-life insights, and direct links to exercises and templates that supercharge your progress.

Build The Product

PRODUCT MANAGEMENT

Building with Confidence

By following this process, you’ll build a product that not only meets market needs but also has a clear path to success.

by Deanne Watt, Fractional Product Strategy & Design

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ARTIFICIAL INTELLIGENCE

Govern AI Intelligently

This guide helps AI startups build ethical, scalable systems with quality, safety, and governance from day one.

by Chris McNeilly, Fractional Chief AI Officer

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PRODUCT DESIGN

Streamlined Product Design

A step-by-step guide to crafting user-centric, visually engaging, and functional UI/UX designs.

by Deanne Watt, Fractional Product Strategy & Design

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DATA ANALYSIS

Decisions Powered by Data

A practical, stage-by-stage guide to using data for clarity, growth, and confident decision-making at every stage of your startup.

Provided courtesy of

Ashley Sanders, Data Scientist

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ENGINEERING

Mastering Tech Growth

A step-by-step guide to building, managing, and scaling engineering teams for long-term success and innovation.

By Tricia Ballad, Fractional Chief Technology Officer

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Grow the Business

BRANDING

Define. Align. Activate.

A practical guide to mastering product marketing, from research and positioning to launch, adoption, and scaling for long-term success.

By Shash Cates, Branding and Bronson Ma, Creative

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EVENT DEMAND GENERATION

Demand from the Floor

A practical playbook to help B2B teams generate high-quality leads, convert event engagement into sales, and drive consistent ROI from every trade show.

by Dawn Mallyon, Trade Shows & Marketing

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CUSTOMER SUCCESS

Retention-Driven Success

A comprehensive guide to building support systems, driving revenue growth, and reducing churn for any software product.

by Kelly Olson, Fractional Customer Success

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PUBLIC RELATIONS

Position. Pitch. Persist.

A practical guide for software startups to craft compelling narratives, earn meaningful media coverage, and build lasting visibility through smart, founder-led PR.

By Alussa Connolly, Fractional Communications & Content Leader

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MARKETING

From Launch to Loyalty

A comprehensive step-by-step guide to effectively launch, grow, and sustain software products with targeted strategies, audience insights, and advanced tools.

Provided courtesy of

MiNDPOP

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FINANCE OPERATIONS

Clarity Drives Growth

This guide helps startup teams align finance and operations to scale faster, leaner, and with fewer surprises.

by Dave Cotter, Fractional Finance & Business Leader

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PRODUCT MARKETING

Market. Launch. Grow.

A practical guide to mastering product marketing—from research and positioning to launch, adoption, and scaling for long-term success.

By Catherine St Clair, Fractional Product Marketing

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REVENUE/SALES

Mastering Scalable Sales

A comprehensive guide to building, optimizing, and scaling sales processes for software products using proven strategies and AI-driven tools.

by Whitney Elenbaas, Fractional Chief Revenue Officer

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AI OPERATIONS GROWTH

AI Business Growth

AI is driving sales, engagement, and cost savings, and this guide offers a clear, practical roadmap with real-world success stories to help businesses stay competitive.

by Richard Rice, Fractional Chief AI Growth Officer

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Strengthen the Foundation

BUSINESS STRATEGY

Align. Execute. Grow.

A practical guide to turning startup strategy into clear, coordinated execution across every team.

by Marina Lukyanova, Fractional Strategy & Ops

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LEGAL

Startup Legal Playbook

A practical guide to help founders navigate the legal essentials of building and scaling a startup.

By Tabetha Hinman, Fractional General Counsel

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LEADERSHIP

Lead to Scale

A practical guide to building, aligning, and evolving leadership teams that move startups from early traction to sustained growth.

by Jessica Green, Fractional Chief Operations Officer

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eBOOKS

Navigating the Path from Concept to Launch

This eBook will guide you step-by-step through your initial product launch and beyond. Each chapter includes actionable tasks that seasoned product teams use to create some of the most successful projects.

From Spark to Blueprint: Navigating Research and Discovery

At the heart of a successful launch is the discovery and research phase, which sets the foundation for your product's development.

Launch It Right: Essential Strategies for Your First MVP

A comprehensive guide through the exciting yet challenging process of launching your first Minimum Viable Product (MVP) in the software industry. Pre-Release available.

Mastering User Interviews: A Comprehensive Guide for Product Teams

This eBook serves as a deep dive into the art and science of conducting user interviews, a crucial component in the toolkit of any product development team.

Alignment in Action: The Unsung Hero to Startup Success

The eBook focuses your startup to move cohesively towards a common goal, maximizing efficiency and effectiveness in a highly competitive environment.

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FRACTIONAL LEADERSHIP

The Smart Start for Startups

Expert Guidance Without the Full-Time Cost

Launching a software startup is tough, especially when expertise gaps slow you down. Fractional leaders bring strategic clarity, rapid problem-solving, and mentorship to your team—without the burden of full-time salaries. Whether it’s crafting a killer product roadmap or aligning teams for success, fractional executives deliver the leadership you need to scale fast and smart.