SALES
Scaling Success with Smarter Sales
This guide provides a step-by-step roadmap for founders, sales leaders, and product teams to build, optimize, and scale sales processes tailored for software products. It combines actionable strategies, real-world examples, and AI-driven tools to tackle challenges from initial outreach to global expansion. Whether refining sales workflows, aligning teams, or leveraging data for smarter decisions, this book equips readers with the knowledge to drive sustained revenue growth.
Provided courtesy of Whitney Elenbaas, Fractional CRO
GUIDE
SALES STRATEGIES
23andMe
BioTech
Direct-to-consumer sales through online platforms.
Tiered pricing for ancestry-only or ancestry + health kits.
Strategic retail partnerships for increased distribution.
ADP
HRTech
Subscription pricing based on employee count and selected modules.
Direct sales focus on midsize businesses.
Partnerships with accountants and consultants for client referrals.
AMP Robotics
CleanTech
Revenue from robotic systems and software subscriptions.
Discounts for multi-facility deployments and long-term contracts.
Partnered with environmental organizations for grants and funding support.
ASOS
FashionTech
Commission-based revenue from sellers.
Subscription options for premium seller features.
Discounts and promotions to drive buyer traffic during seasonal sales.
AI PROMPTS FOR SALES
Objection Handling Tips
Addressing "No Budget Right Now" Objections
This prompt helps sales teams respond to prospects who claim they do not currently have the budget for your software product. It focuses on uncovering the real concern, positioning the product as a high-value investment, and exploring alternative solutions to maintain the relationship.
Objection Handling Tips
Addressing "We Don’t See the Need" Objections
This prompt helps sales teams respond to prospects who claim they don’t see the need for your software product. It focuses on uncovering pain points, demonstrating value, and reframing the conversation to highlight potential opportunities for improvement or growth.
REVENUE

Whitney Elenbaas
Sales & Revenue
Whitney Elenbaas is owner of GEM Consulting. She is a results-driven sales leader and revenue strategist with a passion for scaling businesses, optimizing go-to-market strategies, and driving exponential growth. With extensive experience across SaaS, enterprise sales, and franchise development, she has a proven track record of transforming sales organizations, building high-performance teams, and implementing data-driven strategies to maximize profitability.
