Understanding your target audience and validating your product-market fit is the foundation for sales success. This chapter focuses on defining your audience, crafting messaging, and building processes for early interest.
Building a Competitive Positioning Strategy
Competitive positioning defines how your product stands out in the market. It highlights your unique value to attract and retain customers.
The ICP is a detailed description of the type of customer who will benefit most from your product or service. It provides focus for your sales and marketing efforts.