Startup Guides That Actually Help

Our guides support every team from day one to scale. With sharp AI prompts, strategy decks, and 1,000+ proven tactics, we give you real tools—not fluff—to move faster and smarter.

Expert Playbooks for Every Stage

No guesswork. Each guide is built by fractional experts in their field to help your team take action—whether you're building your first product, scaling ops, or tightening your roadmap. Clear, tactical, and grounded in real startup experience.

PRODUCT MANAGEMENT

Building with Confidence

By following this process, you’ll build a product that not only meets market needs but also has a clear path to success.

by Deanne Watt, Fractional Product Strategy & Design

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ARTIFICIAL INTELLIGENCE

Govern AI Intelligently

This guide helps AI startups build ethical, scalable systems with quality, safety, and governance from day one.

by Chris McNeilly, Fractional Chief AI Officer

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PRODUCT DESIGN

Streamlined Product Design

A step-by-step guide to crafting user-centric, visually engaging, and functional UI/UX designs.

by Deanne Watt, Fractional Product Strategy & Design

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DATA ANALYSIS

Decisions Powered by Data

A practical, stage-by-stage guide to using data for clarity, growth, and confident decision-making at every stage of your startup.

Provided courtesy of

Ashley Sanders, Data Scientist

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ENGINEERING

Mastering Tech Growth

A step-by-step guide to building, managing, and scaling engineering teams for long-term success and innovation.

By Tricia Ballad, Fractional Chief Technology Officer

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BUSINESS STRATEGY

Align. Execute. Grow.

A practical guide to turning startup strategy into clear, coordinated execution across every team.

by Marina Lukyanova, Fractional Strategy & Ops

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LEGAL

Startup Legal Playbook

A practical guide to help founders navigate the legal essentials of building and scaling a startup.

By Tabetha Hinman, Fractional General Counsel

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LEADERSHIP

Lead to Scale

A practical guide to building, aligning, and evolving leadership teams that move startups from early traction to sustained growth.

by Jessica Green, Fractional Chief Operations Officer

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BRANDING

Define. Align. Activate.

A practical guide to mastering product marketing—from research and positioning to launch, adoption, and scaling for long-term success.

By Shash Cates, Branding and Bronson Ma, Creative

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EVENT DEMAND GENERATION

Demand from the Floor

A practical playbook to help B2B teams generate high-quality leads, convert event engagement into sales, and drive consistent ROI from every trade show.

by Dawn Mallyon, Trade Shows & Marketing

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CUSTOMER SUCCESS

Retention-Driven Success

A comprehensive guide to building support systems, driving revenue growth, and reducing churn for any software product.

by Kelly Olson, Fractional Customer Success

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PUBLIC RELATIONS

Position. Pitch. Persist.

A practical guide for software startups to craft compelling narratives, earn meaningful media coverage, and build lasting visibility through smart, founder-led PR.

By Alyssa Connolly, Fractional Communications & Content Leader

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MARKETING

From Launch to Loyalty

A comprehensive step-by-step guide to effectively launch, grow, and sustain software products with targeted strategies, audience insights, and advanced tools.

Provided courtesy of

MiNDPOP

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FINANCE OPERATIONS

Clarity Drives Growth

This guide helps startup teams align finance and operations to scale faster, leaner, and with fewer surprises.

by Dave Cotter, Fractional Finance & Business Leader

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PRODUCT MARKETING

Market. Launch. Grow.

A practical guide to mastering product marketing—from research and positioning to launch, adoption, and scaling for long-term success.

By Catherine St Clair, Fractional Product Marketing

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REVENUE/SALES

Mastering Scalable Sales

A comprehensive guide to building, optimizing, and scaling sales processes for software products using proven strategies and AI-driven tools.

by Whitney Elenbaas, Fractional Chief Revenue Officer

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AI OPERATIONS GROWTH

AI Business Growth

AI is driving sales, engagement, and cost savings, and this guide offers a clear, practical roadmap with real-world success stories to help businesses stay competitive.

by Richard Rice, Fractional Chief AI Growth Officer

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Strategies & Insights

Introducing a dynamic set of virtual cards designed to streamline and enhance your software development process. Tailored to meet the specific needs of startups and growth-stage companies, these cards are perfect for founders, product managers, designers, and engineers looking to refine their strategies and tools.

DECKS

Idea Bank

Looking for the next big idea for your software startup? Explore over 1250 innovative concepts designed to inspire new businesses or enhance existing ones. Easily filter by industry and category to find the perfect match for your needs. Whether you're launching a new venture or expanding your current offerings, our extensive list of ideas will help spark your creativity and drive your success.

Explore 1250+ Ideas

Brainstorming Methods

Dive into our Brainstorming Techniques Collection, crafted to boost the creative power of startup teams. These techniques are essential for enhancing decision-making, refining product development, and improving user experiences. Tailored for dynamic environments, each card is a gateway to optimized operational efficiency and stimulated innovation.

View 49 Methods

Go-To-Market Strategies

Unlock your potential with our Go-To-Market Strategies Card Deck, featuring a comprehensive scoring system across five categories. Each card delivers key benefits and tailored advice, empowering your company to accelerate growth, boost engagement, and achieve deep market penetration. Harness these strategies to effectively navigate market entry and expansion with precision.

View 50 Strategies

Investor Deck Tips

Discover the essential components of a successful investor pitch deck. Our comprehensive card deck explains what to include and the reasons behind each choice, ensuring you present with confidence and precision.

View 76 Cards

Pricing Strategies

Explore our series of Pricing Cards, providing a thorough overview of various pricing models suited for diverse business landscapes. Each card details a specific model, outlining its ideal applications, key advantages, and strategic considerations. This resource is designed to guide businesses in selecting the most effective pricing strategy for their software offerings.

View 41 Strategies

Prioritization Techniques

Elevate your software development process with our Prioritization Techniques Card Deck. Each card provides step-by-step instructions and expert tips for aligning project activities with strategic business objectives and stakeholder values. These techniques are essential for optimizing project outcomes and driving focused progress.

View 21 Techniques

Market Research

Explore our Market Research Technique Cards, designed to streamline both short and long term research phases. These cards offer a structured method to identify opportunities and ensure strategic alignment throughout your product lifecycle. With included ratings, effortlessly choose the best strategy tailored to your needs.

View 41 Ideas

Validation and Feedback

From direct user engagement through surveys and usability testing to organizational strategies like peer reviews and annual conferences, these methods provide crucial insights. They enable startups to refine products, enhance user satisfaction, and integrate continuous feedback into their development cycles, driving success.

View 50 Ideas

Product & Design Principles

Explore our Principles Card Set, crucial for crafting UI/UX design and AI-integrated products that meet functional, ethical, and business objectives. Each card guides you in selecting principles that ensure your products are user-friendly and align seamlessly with your strategic goals, enhancing both user experience and ethical compliance.

View 137 Principles

Persuasive Patterns

Discover the power of our Persuasive Pattern Strategies, designed to influence user behavior and drive desired actions within your software product business. Harness techniques like social proof, scarcity, and storytelling to boost user engagement, conversions, and loyalty. These strategic patterns are key to enhancing user experience and fueling business growth.

View 60 Patterns

Social Media Strategies

Enhance your software marketing strategy with our 100 curated social strategies. Delivered as filterable cards, they help you identify the perfect approach to your software promotion and engagement.

View 100 Strategies

Content Marketing

Fuel your startup's success with dynamic content marketing strategies. Whether it’s through engaging blogs, compelling case studies, or innovative VR experiences, these techniques will help you connect with your audience, generate leads, and build lasting relationships.

View 85 Techniques

Growth Hacking

Leverage our curated growth hacks for software development. Implementing these proven tactics will increase your follower base, brand recognition, and foster a loyal community of users who actively promote your software.

View 83 Hacks

Launch Checklist

Utilizing a comprehensive software launch checklist ensures a seamless and successful product launch. It helps teams stay organized, prioritize critical tasks, and maintain clear communication across departments. By following this detailed guide, companies can mitigate risks, enhance user satisfaction, and achieve their launch goals effectively.

View 77 Items

Measurements

Explore this collection tailored to elevate your software development strategies. Each card offers detailed insights into essential metrics, improvement methods, and real-world examples. By focusing on these strategic measurements, product teams can drive growth, enhance product quality, and optimize user engagement, securing sustained success in competitive environments.

View 59 Measurements

The Ultimate Prompt Library

Available Prompts:

558

This library serves as a resource tailored to support software startups and their teams across various stages of development and operational growth. It is designed to address core challenges by leveraging AI to accelerate decision-making, foster innovation, and enhance team efficiency. Each prompt provides a customizable template, prep work and overview, structured to align with the needs of software startups.

Writing Test Cases

Engineering/IT

Writing Test Cases for Cross-Browser Compatibility

Objection Handling Tips

Sales

Addressing "We’re Already Using a Competitor" Objections

Objection Handling Tips

Sales

Startup Guides That Actually Help

Expert Playbooks for Every Stage

No guesswork. Each guide is built by fractional experts in their field to help your team take action—whether you're building your first product, scaling ops, or tightening your roadmap. Clear, tactical, and grounded in real startup experience.

Strategies & Insights

DECKS

The Ultimate Prompt Library

Writing Test Cases

Writing Test Cases for Cross-Browser Compatibility

Objection Handling Tips

Addressing "We’re Already Using a Competitor" Objections

Objection Handling Tips

Addressing "We’ve Tried Similar Solutions Before, and They Didn’t Work" Objections

Objection Handling Tips

Addressing "No Budget Right Now" Objections

Objection Handling Tips

Addressing "We’re Concerned About Implementation Complexity" Objections

Objection Handling Tips

Addressing "Your Product Doesn’t Fit Our Current Strategy" Objections

Objection Handling Tips

Addressing "We Don’t See the Need" Objections

Objection Handling Tips

Addressing "We’re Happy with the Status Quo" Objections

Budgeting and Resource Allocation

Aligning Budget Allocation with Sustainability Goals