This chapter dives into strategies for reaching your target audience, generating leads, and building a basic sales pipeline.
Setting Up a Minimum Viable Sales Process
A minimum viable sales process outlines the basic steps to turn leads into paying customers. It ensures consistency and scalability as your sales efforts grow.
For B2C software, lead generation focuses on creating brand awareness and driving traffic through scalable channels such as social media, ads, and partnerships.
Direct outreach involves proactively contacting potential customers through personalized communication channels such as email, LinkedIn, or cold calling.