SALES
Initial Outreach and Lead Generation
Building Awareness for B2C Software Products
For B2C software, lead generation focuses on creating brand awareness and driving traffic through scalable channels such as social media, ads, and partnerships.
Why it's Important
Establishes visibility in competitive markets.
Drives initial user interest and sign-ups.
Creates opportunities to test marketing messaging.
How to Implement
Launch targeted ads on platforms like Google, Facebook, or Instagram.
Develop partnerships with influencers or affiliate marketers.
Use social proof such as testimonials or case studies in campaigns.
Optimize landing pages for conversions.
Track user engagement using analytics tools like Google Analytics or Mixpanel.
Available Workshops
Ad Copywriting: Craft compelling messages for paid campaigns.
Audience Targeting: Build detailed audience profiles for ads.
A/B Testing Workshop: Design and analyze test campaigns.
Landing Page Review: Optimize conversion elements.
Social Proof Strategy: Collect and display user reviews.
Analytics Deep Dive: Learn to track and interpret campaign performance.
Deliverables
Ad campaigns live with clear goals.
Optimized landing pages for lead capture.
Partnerships with relevant influencers or affiliates.
How to Measure
Click-through rates (CTR) on ads.
Cost per acquisition (CPA).
Conversion rates from landing pages.
Traffic and engagement metrics.
Real-World Examples
Duolingo
Leveraged humorous, relatable social media campaigns to increase app downloads.
Calendly
Focused on ad targeting for professionals needing streamlined scheduling.
Headspace
Used partnerships with influencers to build credibility and drive downloads.
Get It Right
Test campaigns on small budgets before scaling.
Continuously optimize based on performance data.
Keep messaging aligned with ICP needs.
Leverage both organic and paid strategies.
Invest in high-quality visuals and copy.
Don't Make These Mistakes
Ignoring audience segmentation for ads.
Focusing solely on paid strategies without building organic traction.
Using overly generic or irrelevant messaging.
Neglecting campaign tracking and analysis.
Relying too much on vanity metrics (e.g., impressions without conversions)
Provided courtesy of Whitney Elenbaas, Fractional CRO