The SaaS industry has spent the past few years perfecting the art of usage-based pricing. But as buyers grow more sophisticated and ROI expectations tighten, a new model is emerging: outcome-based pricing.

The SaaS go-to-market (GTM) landscape is shifting fast. For the past few years, Product-Led Growth (PLG) has been the darling of tech;...

Where the balance between innovation and practicality is often hard to strike, we are constantly in search of methods to streamline our decision-making process. The Value vs. Complexity framework emerges as a beacon of clarity, offering a straightforward yet powerful approach to prioritization that ensures resources are optimally allocated to projects that promise the greatest return. This blog post delves into the essence of the Value vs. Complexity framework, illustrating h