Clarity Before Confidence: Use TAM–SAM–SOM to Align Strategy With Execution
Scaling plans fail when execution outgrows reach. Teams build roadmaps and targets on potential, not on what they can win now. That’s how drift begins. The Real Gap When vision sits above execution with no market boundary in between, every function fills the void with its own logic. Product optimises for one segment. Sales chases another. Marketing fuels awareness with no conversion path. Finance funds contradictions. Activity rises. Compounding falls. The Tool: The Mark
Nov 193 min read


1 on 1: Career Mapping
Career Mapping sessions are aimed at aligning an employee's professional goals with the organization's opportunities, helping to identify clear pathways for advancement and skill development. This strategic approach supports not just the employee's growth but also enhances retention by showing a commitment to their career progression. For Manager and Team Member: Provides a structured framework for the manager to understand and support the team member’s career aspirations, f
Nov 42 min read


Vision to Velocity: Turn Strategy Into 3–5 Company Objectives That Actually Drive Execution
When vision sits above execution with nothing in between, each function fills the void with its own logic. Product chases requests. Sales pursues quick wins. Operations plugs gaps. Activity rises, compounding falls. The missing link is a small set of company objectives that translate vision into what must happen this year. The Tool: Vision and Strategic Objectives Map A one-page bridge between where you’re going and what you will achieve in the next 12–18 months. List three t
Oct 222 min read