Evidence-based design (EBD) offers a structured approach to making design decisions that are rooted in data and research rather than intuition or fleeting trends. This methodology not only enhances user experience but also drives innovation, reduces development costs, and accelerates project timelines by ensuring that products meet the real needs of users. Unlike a one-off workshop, EBD is an ongoing reference exercise that integrates seamlessly into the design process, provi

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Defining the brand core is the cornerstone of crafting a compelling brand identity. It encapsulates the essence of the brand, including its purpose, values, and personality. This clarity not only guides strategic decision-making but also ensures consistency and resonance with target audiences across all brand touchpoints. Step 1 Brand Audit The workshop kicks off with a thorough brand audit, examining current brand elements, messaging, and positioning. Through collaborative d