

What Would a B2C Brand Do? Injecting Emotion into B2B Messaging
The best B2B marketers borrow from B2C playbooks.
Mar 102 min read


Choosing the Right Business Model for Your B2B Startup
For B2B startups, the stakes are high, and the competition is fierce. Understanding different business models and aligning one with your sta
May 7, 20243 min read


B2B Metrics Planning
The key to unlocking the full potential of any B2B product feature lies in the metrics you choose to track. We are going to guide you through a workshop designed to help you identify, evaluate, and select the most impactful metrics for your product features. By the end, you'll have a clear roadmap for measuring success and making data-driven decisions to enhance your product's value.
Feb 23, 20243 min read