A practical guide of how smart companies transform trade shows into revenue engines.

Even without a full analytics team, early-stage startups can unlock big wins by focusing on a few key metrics and quick, data-backed decisions. In this post, we dive into Step 3: Save and Grow with Simple Analysis, and Step 4: Identify Core Metrics. Learn how startups like Superhuman and Segment used lean data strategies to sharpen product focus, boost retention, and grow faster.

Discover how startups like Airbnb & Dropbox used data from day one to drive growth—plus 2 steps you can take now to do the same.

This strategic guide shows founders how to intelligently track competitors without reactively chasing their moves. By identifying true competitors versus alternatives, understanding underlying strategies, and implementing focused monitoring, startups can make deliberate choices rather than hasty reactions. The key to success: solve genuine customer problems while maintaining a distinctive market position.

Defining the brand core is the cornerstone of crafting a compelling brand identity. It encapsulates the essence of the brand, including its purpose, values, and personality. This clarity not only guides strategic decision-making but also ensures consistency and resonance with target audiences across all brand touchpoints. Step 1 Brand Audit The workshop kicks off with a thorough brand audit, examining current brand elements, messaging, and positioning. Through collaborative d

In the competitive sphere of Software as a Service (SaaS), where users are spoilt for choice and barriers to switching are low, mastering...

Embarking on a journey to discover your personal superpower as a UI/UX designer is a transformative process that can significantly amplify your impact on your projects and your team. This tailored exercise is designed to guide you through introspective exercises and activities aimed at uncovering and refining your unique strengths and capabilities within the UI/UX domain. The goal is to identify your personal superpower, understand how it influences your design philosophy, an

Trade Shows Are Costly—Are You Seeing Real Results? You’ve invested in a booth, sponsorships, travel, and marketing materials for your...

Building brand awareness is essential for software products to stand out in a crowded marketplace. The Brand Awareness Workshop offers product managers and designers a structured approach to enhancing brand recognition, fostering customer engagement, and driving product success. Pre-requisites Before attending the workshop, participants should complete the following pre-requisites: Conduct Market Research: Gain insights into the target audience, competitors, and industry tren

Ideas are the script, but prototypes are the rehearsal—the critical phase where concepts take form and the abstract becomes tangible....

by Anne T Griffin, Fractional Product Manager One of the most common pieces of advice on the internet is that pre- product market fit...

How successful startups are saving time and resources using AI prototyping.