

From Product-Led to Sales-Led (and Back Again): Finding the Right GTM Mix for 2025-2026
The SaaS go-to-market (GTM) landscape is shifting fast. For the past few years, Product-Led Growth (PLG) has been the darling of tech;...
Aug 112 min read


Mockumentary Storytelling
Have you ever found yourself laughing along with a mockumentary, amused by its clever blend of fiction and documentary-style realism? This genre cleverly satirizes its subjects, often using humor to expose truths or critique social phenomena. What if we could apply this entertaining format to the world of software development? In this post, I'll guide you through crafting a mockumentary that not only pokes fun at the quirks and challenges of the tech industry but also offers
Aug 93 min read


Branding by Design: How Visual Identity Shapes Emotional Connection
We process visuals thousands of times faster than words. Before customers ever read your headline, they’ve already made a judgment based...
Aug 62 min read


5 Building Blocks for Scaling Post-Sales Customer Growth & Retention
Moving from reactive to proactive in post-sales to scale -- and focus on customer growth and retention.
Aug 53 min read


Product Vision Workshop
A Product Vision Workshop is a strategic session aimed at defining the direction and purpose of a product within the market. This collaborative effort involves key team members and stakeholders, focusing on outlining a comprehensive roadmap for a product's journey from concept to market success. Here’s how it unfolds and the benefits it brings.
Aug 52 min read


The One Metric That Actually Predicts Trade Show Success - And Nobody’s Tracking It.
You tracked badge scans. You counted meetings. Maybe you even built a fancy dashboard showing booth traffic and MQLs. But the truth? ...
Aug 12 min read


1 on 1: Performance Review Debrief
The performance review debrief meeting is structured to bring closure to the performance review process, ensuring that the feedback is well-understood and constructively used. It offers an opportunity for the team member to reflect on the feedback received, discuss any surprises or uncertainties, and derive actionable insights for future performance.
Jul 252 min read


Value vs Complexity Framework
Where the balance between innovation and practicality is often hard to strike, we are constantly in search of methods to streamline our decision-making process. The Value vs. Complexity framework emerges as a beacon of clarity, offering a straightforward yet powerful approach to prioritization that ensures resources are optimally allocated to projects that promise the greatest return. This blog post delves into the essence of the Value vs. Complexity framework, illustrating h
Jul 193 min read


Brand Awareness: Moving from Unknown to Known For
by Bronson Ma Brand building requires intentional progress. It doesn’t happen overnight — and it certainly doesn’t happen by accident....
Jul 162 min read


How to Avoid the Strategy-Execution Gap
by Marina Lukyanova, Strategy Alignment & Ops Leader Why so many “good” plans don’t deliver and what to do instead Even strong strategy...
Jul 163 min read


Retro Series - The Journey
Navigating through a sprint retrospective can significantly impact your team's growth and productivity. The essence of a sprint retrospective lies not just in reflecting on what happened but in charting a course for future improvements. This guide is crafted to walk you through the steps of running an effective sprint retrospective, emphasizing the collaboration, insight gathering, and actionable planning that drive continuous improvement.
Jul 93 min read


Branding is More Than a Logo: Understanding the Modern Brand Ecosystem
by Shash Cates When you hear the word “brand,” what comes to mind? A sleek logo? A catchy tagline? Maybe a signature color palette? While...
Jul 82 min read