Mutual Project Plans (MPPs) are game-changers in complex SaaS sales. By aligning both buyer and seller on clear milestones, responsibilities, and timelines, MPPs turn interest into commitment, unblock internal approvals, and reinforce ROI. I've seen MPPs shorten sales cycles, boost stakeholder alignment, and improve forecast accuracy—making them a must-have for high-ACV and enterprise deals.

Have you ever explored a story where you could choose the path the narrative takes? Hyperlinked or networked storytelling transforms the traditional reading experience into an interactive adventure, using hyperlinks to allow readers to navigate different pathways and outcomes. This innovative format is particularly suited to the digital landscape of software development, where branching decisions and varying outcomes are part of everyday work. In this post, I will guide you t

Have you ever been enthralled by a storyteller, weaving tales with nothing but their voice and vivid expressions? Oral storytelling is one of the oldest and most intimate forms of narrative, connecting directly with the audience through words and interaction. Imagine harnessing this timeless craft to share the story of software development, transforming technical processes and challenges into engaging, relatable narratives. In this post, I'll guide you through using oral stor