How tech startups can navigate the brand journey.

by Marina Lukyanova , Fractional Strategy & Operations Leader Every founder and leadership team knows the feeling: hours spent in a...

Many startups hire a product manager to manage the roadmap. However, many don’t know how to build a product roadmap that matters, or what a roadmap actually is. To many, a roadmap looks like a timeline for launching new features. You might be shocked to hear that roadmaps are not timelines.