The SaaS industry has spent the past few years perfecting the art of usage-based pricing. But as buyers grow more sophisticated and ROI expectations tighten, a new model is emerging: outcome-based pricing.

This is the second post in our three-part series on the evolution from SEO to LLMO. If you haven't read Part 1: The Rise of LLMO , we...

If your brand guidelines are still a dusty PDF sitting on your shared drive, it’s time to rethink. The pace of modern marketing demands more than a static style sheet, it needs a living, breathing playbook  that evolves with your brand and keeps your entire team aligned. Static Brand Guides Don’t Cut It Anymore Here’s the problem with the old approach: They’re hard to keep updated. They don’t flex for new platforms like TikTok or LinkedIn carousels. They stifle creativity wit