Jobs to Be Done Canvas
- Deanne Watt
- Oct 23, 2023
- 4 min read
Updated: Jun 27, 2024
The Jobs to Be Done (JTBD) framework offers a powerful lens through which to view product development, focusing on the tasks users need to accomplish. Implementing this through a JTBD Canvas Workshop enables teams to deeply analyze and align on the core functionalities and improvements required for their product. Here’s a guide to conducting a JTBD Canvas Workshop, highlighting its goals, value, and a step-by-step process.