The SaaS industry has spent the past few years perfecting the art of usage-based pricing. But as buyers grow more sophisticated and ROI expectations tighten, a new model is emerging: outcome-based pricing.

A Product Vision Workshop is a strategic session aimed at defining the direction and purpose of a product within the market. This collaborative effort involves key team members and stakeholders, focusing on outlining a comprehensive roadmap for a product's journey from concept to market success. Here’s how it unfolds and the benefits it brings.

Defining the brand core is the cornerstone of crafting a compelling brand identity. It encapsulates the essence of the brand, including its purpose, values, and personality. This clarity not only guides strategic decision-making but also ensures consistency and resonance with target audiences across all brand touchpoints. Step 1 Brand Audit The workshop kicks off with a thorough brand audit, examining current brand elements, messaging, and positioning. Through collaborative d