

Your Mission Isn’t a Tagline — It’s a Decision Filter
Early-stage founders tend to treat “mission and values” like investor checklist items — something to polish up when pitching, then stash...
Sep 242 min read
Why You're Solving the Wrong Problem (and How to Fix It Fast)
When traction stalls, most founders rush to solve what’s directly in front of them: slower sales, feature delays, missed metrics. But in...
Aug 272 min read