Ensuring that websites and applications are intuitive and easy to navigate is paramount. One effective method for evaluating the structure and organization of digital products is through tree testing. In this blog post, we'll explore the goals, steps, and benefits of conducting tree testing and provide practical tips for usability professionals looking to improve the user experience of their digital products.

Understanding the root cause of problems is essential for any department. By the end of this workshop, you'll have a comprehensive toolkit for conducting effective Root Cause Analysis (RCA) workshops, enabling you to identify and address the underlying issues that impede success.

Are you confident that your product stands out in a competitive market? This workshop will guide you through a comprehensive gap analysis, helping you identify direct and indirect competitors, gather critical data, and pinpoint market opportunities. By the end of this session, you'll have a clear understanding of where your product can shine and how to refine your strategy for maximum impact.