

Why Mutual Project Plans Drive Higher Conversion in SaaS Sales
Mutual Project Plans (MPPs) are game-changers in complex SaaS sales. By aligning both buyer and seller on clear milestones, responsibilities, and timelines, MPPs turn interest into commitment, unblock internal approvals, and reinforce ROI. I've seen MPPs shorten sales cycles, boost stakeholder alignment, and improve forecast accuracy—making them a must-have for high-ACV and enterprise deals.
May 224 min read