Many startups hire a product manager to manage the roadmap. However, many don’t know how to build a product roadmap that matters, or what a roadmap actually is. To many, a roadmap looks like a timeline for launching new features. You might be shocked to hear that roadmaps are not timelines.

This method prioritizes quantitative analysis and the use of performance metrics to inform the roadmap's direction, ensuring that every feature, improvement, or initiative directly contributes to the product's key performance indicators (KPIs) and overall business goals.

Let's explore a customer-centric and feedback-driven approach to building a product roadmap. This method emphasizes direct input from users and customers, incorporating their feedback, suggestions, and pain points into the roadmap planning process. The goal is to ensure the roadmap is not only aligned with business objectives but also deeply resonant with the needs and expectations of the end users.