Where the balance between innovation and practicality is often hard to strike, we are constantly in search of methods to streamline our decision-making process. The Value vs. Complexity framework emerges as a beacon of clarity, offering a straightforward yet powerful approach to prioritization that ensures resources are optimally allocated to projects that promise the greatest return. This blog post delves into the essence of the Value vs. Complexity framework, illustrating h

Innovating with Purpose: The Matthew Stephens Method for Idea Brainstorming

Have you ever wondered how to discern which features in your product genuinely captivate your audience versus those that merely check a box? Distinguishing between these can be the difference between a market leader and a product that barely meets the mark. This is where the Kano Model Chart comes into play, a compelling framework that categorizes product features based on customer satisfaction. This blog will delve into the intricacies of the Kano Model Chart, offering you i