Ensuring that websites and applications are intuitive and easy to navigate is paramount. One effective method for evaluating the structure and organization of digital products is through tree testing. In this blog post, we'll explore the goals, steps, and benefits of conducting tree testing and provide practical tips for usability professionals looking to improve the user experience of their digital products.

How can you turn a mountain of customer feedback into a clear path for product improvement? Organizing and prioritizing feedback is essential, yet it can be one of the most daunting tasks for product teams. In this blog post, I will lead you through a Feedback Synthesis Workshop, designed to help you efficiently collate and prioritize feedback to ensure that actionable and impactful measures are identified and implemented.

Are your key performance indicators (KPIs) truly aligned with your business goals? This workshop will guide your team through the process of defining meaningful KPIs that directly support your strategic objectives. By the end, you'll have a clear set of KPIs that align with your business goals and a plan for tracking and achieving them.