

From Usage-Based to Outcome-Based: The Next Evolution in SaaS Pricing
The SaaS industry has spent the past few years perfecting the art of usage-based pricing. But as buyers grow more sophisticated and ROI expectations tighten, a new model is emerging: outcome-based pricing.
Oct 102 min read


Prototyping Workshops
Ideas are the script, but prototypes are the rehearsal—the critical phase where concepts take form and the abstract becomes tangible....
Apr 13 min read


Design Brief Workshop
A Collaborative Approach to Product Development
Jan 23, 20244 min read