The SaaS industry has spent the past few years perfecting the art of usage-based pricing. But as buyers grow more sophisticated and ROI expectations tighten, a new model is emerging: outcome-based pricing.

Moving from reactive to proactive in post-sales to scale -- and focus on customer growth and retention.

The traditional sales mantra of "always be closing" is giving way to a more nuanced approach: "always be nurturing." The 80/20 rule in Custo