The SaaS industry has spent the past few years perfecting the art of usage-based pricing. But as buyers grow more sophisticated and ROI expectations tighten, a new model is emerging: outcome-based pricing.

Engaging with government entities presents unique opportunities and challenges for businesses. The Business-to-Government (B2G) model...

Consumer-to-Business (C2B) models represent a significant shift in how transactions are traditionally perceived. Here, consumers hold the...