Defining the brand core is the cornerstone of crafting a compelling brand identity. It encapsulates the essence of the brand, including its purpose, values, and personality. This clarity not only guides strategic decision-making but also ensures consistency and resonance with target audiences across all brand touchpoints. Step 1 Brand Audit The workshop kicks off with a thorough brand audit, examining current brand elements, messaging, and positioning. Through collaborative d

Ensuring that websites, applications, and digital products are accessible to all users is not just a moral imperative but also a legal requirement in many jurisdictions. Conducting an accessibility audit is a crucial step in identifying and addressing barriers that may prevent people with disabilities from accessing and interacting with digital content effectively. In this blog post, we'll explore the process of conducting an accessibility audit and provide practical tips for