Discover how startups like Airbnb & Dropbox used data from day one to drive growth—plus 2 steps you can take now to do the same.

This strategic guide shows founders how to intelligently track competitors without reactively chasing their moves. By identifying true competitors versus alternatives, understanding underlying strategies, and implementing focused monitoring, startups can make deliberate choices rather than hasty reactions. The key to success: solve genuine customer problems while maintaining a distinctive market position.

Defining the brand core is the cornerstone of crafting a compelling brand identity. It encapsulates the essence of the brand, including its purpose, values, and personality. This clarity not only guides strategic decision-making but also ensures consistency and resonance with target audiences across all brand touchpoints. Step 1 Brand Audit The workshop kicks off with a thorough brand audit, examining current brand elements, messaging, and positioning. Through collaborative d

In the competitive sphere of Software as a Service (SaaS), where users are spoilt for choice and barriers to switching are low, mastering...

Embarking on a journey to discover your personal superpower as a UI/UX designer is a transformative process that can significantly amplify your impact on your projects and your team. This tailored exercise is designed to guide you through introspective exercises and activities aimed at uncovering and refining your unique strengths and capabilities within the UI/UX domain. The goal is to identify your personal superpower, understand how it influences your design philosophy, an

Trade Shows Are Costly—Are You Seeing Real Results? You’ve invested in a booth, sponsorships, travel, and marketing materials for your...

Building brand awareness is essential for software products to stand out in a crowded marketplace. The Brand Awareness Workshop offers product managers and designers a structured approach to enhancing brand recognition, fostering customer engagement, and driving product success. Pre-requisites Before attending the workshop, participants should complete the following pre-requisites: Conduct Market Research: Gain insights into the target audience, competitors, and industry tren

Ideas are the script, but prototypes are the rehearsal—the critical phase where concepts take form and the abstract becomes tangible....

by Anne T Griffin, Fractional Product Manager One of the most common pieces of advice on the internet is that pre- product market fit...

How successful startups are saving time and resources using AI prototyping.

Have you ever explored a story where you could choose the path the narrative takes? Hyperlinked or networked storytelling transforms the traditional reading experience into an interactive adventure, using hyperlinks to allow readers to navigate different pathways and outcomes. This innovative format is particularly suited to the digital landscape of software development, where branching decisions and varying outcomes are part of everyday work. In this post, I will guide you t