A Collaborative Approach to Product Development

Innovating with Purpose: The Matthew Stephens Method for Idea Brainstorming

Understanding how users categorize information can significantly enhance the user experience (UX) of a website or application. Virtual card sorting exercises are a powerful UX research technique that helps designers and developers gain insights into users' mental models, making it easier to organize content in a way that aligns with user expectations. Here's how to conduct a virtual card sorting exercise effectively and reap its benefits.