Defining the brand core is the cornerstone of crafting a compelling brand identity. It encapsulates the essence of the brand, including its purpose, values, and personality. This clarity not only guides strategic decision-making but also ensures consistency and resonance with target audiences across all brand touchpoints. Step 1 Brand Audit The workshop kicks off with a thorough brand audit, examining current brand elements, messaging, and positioning. Through collaborative d

Embarking on a journey to discover your personal superpower as a UI/UX designer is a transformative process that can significantly amplify your impact on your projects and your team. This tailored exercise is designed to guide you through introspective exercises and activities aimed at uncovering and refining your unique strengths and capabilities within the UI/UX domain. The goal is to identify your personal superpower, understand how it influences your design philosophy, an

Building brand awareness is essential for software products to stand out in a crowded marketplace. The Brand Awareness Workshop offers product managers and designers a structured approach to enhancing brand recognition, fostering customer engagement, and driving product success. Pre-requisites Before attending the workshop, participants should complete the following pre-requisites: Conduct Market Research: Gain insights into the target audience, competitors, and industry tren