Mutual Project Plans (MPPs) are game-changers in complex SaaS sales. By aligning both buyer and seller on clear milestones, responsibilities, and timelines, MPPs turn interest into commitment, unblock internal approvals, and reinforce ROI. I've seen MPPs shorten sales cycles, boost stakeholder alignment, and improve forecast accuracy—making them a must-have for high-ACV and enterprise deals.

Are your key performance indicators (KPIs) truly aligned with your business goals? This workshop will guide your team through the process of defining meaningful KPIs that directly support your strategic objectives. By the end, you'll have a clear set of KPIs that align with your business goals and a plan for tracking and achieving them.

How can strategic partnerships and collaborations amplify your marketing efforts? This workshop will guide your marketing team through choosing effective co-marketing strategies, selecting potential partners, and setting measurable goals for each collaboration. By the end, you'll have a clear action plan for building successful partnerships that expand your reach and achieve your marketing objectives.