

Traction vs. Revenue for Startups
by Deanne Watt, Fractional CPO When you’re launching a software startup, should you chase traction or revenue first? It's like asking if...
May 83 min read


Why Silos Kill Startups (And How Cross-Functional Collaboration Saves Them)
Startups don’t fail because they lacked ambition. They fail because their teams operated like a high school group project—nobody talked...
May 53 min read


Early-Stage Startup Metrics: Track the Right KPIs to Grow Smarter
Even without a full analytics team, early-stage startups can unlock big wins by focusing on a few key metrics and quick, data-backed decisions. In this post, we dive into Step 3: Save and Grow with Simple Analysis, and Step 4: Identify Core Metrics. Learn how startups like Superhuman and Segment used lean data strategies to sharpen product focus, boost retention, and grow faster.
Apr 293 min read