Brand Touchpoint Matrix
- Deanne Watt
- Oct 16, 2023
- 3 min read
Updated: Jun 28, 2024
Understanding where and how to engage your audience can significantly impact your brand's success. The Brand Touchpoint Matrix, a strategic tool developed by Hello Future, designed to map out these crucial interactions. This matrix helps brands identify which touchpoints are most effective at building relationships and creating value, guiding brands to invest in interactions that genuinely resonate with their customers.