Market Analysis Planning

Deanne Watt
Jun 6, 2023
4 min read

Updated: Jun 28, 2024

Market analysis is a critical step in the product development process, providing valuable insights into customer needs, competitive landscape, and market trends. The Market Analysis Workshop equips product software development teams with the tools and techniques to conduct comprehensive market research and make informed decisions throughout the product lifecycle.

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FRACTIONAL LEADERSHIP

The Smart Start for Startups

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Launching a software startup is tough, especially when expertise gaps slow you down. Fractional leaders bring strategic clarity, rapid problem-solving, and mentorship to your team—without the burden of full-time salaries. Whether it’s crafting a killer product roadmap or aligning teams for success, fractional executives deliver the leadership you need to scale fast and smart.