Persuasive Patterns
Persuasive patterns play a crucial role in software product businesses by influencing user behavior and driving desired actions. By strategically implementing persuasive techniques, such as social proof, scarcity, and storytelling, businesses can increase user engagement, conversions, and loyalty. These patterns not only enhance the user experience but also contribute to the overall success and growth of the software product business.
Available Patterns:
60
Decision-Making Tactics
Door-in-the-Face Technique
Making a larger request first, then following up with a smaller, more reasonable request.
APPLICATION TO SOFTWARE
Present users with a premium or high-priced option first, then offer a more affordable alternative.
WHERE TO USE
Pricing, Upselling, Feature Adoption
Decision-Making Tactics
Future Pacing
Painting a vivid picture of the positive outcomes or benefits that will result from taking the desired action.
APPLICATION TO SOFTWARE
Illustrate the future benefits and outcomes of using the software to motivate users to take action.
WHERE TO USE
Marketing, Onboarding, Feedback Collection
Decision-Making Tactics
Foot-in-the-Door Technique
Starting with a small request or commitment before asking for a larger one.
APPLICATION TO SOFTWARE
Prompt users to take a small action, such as signing up for a free trial, before asking them to commit to a paid subscription.
WHERE TO USE
Lead Generation, Upselling, Feedback Collection