Decision-Making Tactics
Consistency
Encouraging small commitments to increase the likelihood of larger commitments.
APPLICATION TO SOFTWARE
Guide users through a series of small actions or interactions to build engagement and loyalty.
STAGES
Onboarding: Prompt users to complete a series of easy setup steps to familiarize themselves with the software.
Feature Adoption: Encourage users to try out new features or tools through guided tutorials or prompts.
Feedback Collection: Prompt users to provide feedback or reviews after using the software, fostering a sense of ownership and commitment.
TIPS TO IMPLEMENT
Start with simple, low-risk actions to build momentum and trust with users.
Use progress indicators or rewards to motivate users to complete each step.
Maintain consistency in messaging and branding across different touchpoints to reinforce trust and familiarity.
REAL-LIFE EXAMPLES
Social media platforms like Facebook prompt new users to complete their profiles and connect with friends to build their social network gradually.
Fitness apps like Strava encourage users to set small, achievable goals and track their progress over time to maintain consistency in their workout routines.
Survey platforms like SurveyMonkey guide users through the process of creating and distributing surveys, making it easy for them to collect feedback consistently from their audience.