Decision-Making Tactics
Foot-in-the-Door Technique
Starting with a small request or commitment before asking for a larger one.
APPLICATION TO SOFTWARE
Prompt users to take a small action, such as signing up for a free trial, before asking them to commit to a paid subscription.
STAGES
Lead Generation: Offer a free trial, demo, or limited version of the software to capture users' interest and contact information.
Upselling: After users have experienced the value of the software during the trial period, prompt them to upgrade to a paid subscription for full access to premium features.
Feedback Collection: Ask users who have completed a trial or used the software for a certain period to provide feedback or review, increasing their investment in the product.
TIPS TO IMPLEMENT
Keep the initial request small and easy to fulfill to minimize resistance.
Provide clear benefits or incentives for completing the initial request to motivate users to take action.
Gradually increase the level of commitment or investment required as users become more engaged with the software.
REAL-LIFE EXAMPLES
Streaming services like Netflix offer a free trial period to new users before prompting them to subscribe to a paid membership for access to premium content.
SaaS platforms like Salesforce offer a limited version or demo of their software for users to try out before encouraging them to upgrade to a paid subscription for full access to features and support.
E-commerce websites often offer discounts or incentives to first-time customers who sign up for a newsletter or create an account, increasing the likelihood of future purchases.