Decision-Making Tactics
Future Pacing
Painting a vivid picture of the positive outcomes or benefits that will result from taking the desired action.
APPLICATION TO SOFTWARE
Illustrate the future benefits and outcomes of using the software to motivate users to take action.
STAGES
Marketing: Use storytelling or visualizations to depict the positive impact of using the software in marketing materials.
Onboarding: Describe the long-term benefits and outcomes of using the software during the onboarding process to set user expectations.
Feedback Collection: Prompt users to envision the future benefits and outcomes of using the software when collecting feedback or reviews.
TIPS TO IMPLEMENT
Use specific and tangible examples to make the future outcomes more relatable and compelling.
Tailor future pacing to the needs and preferences of your target audience to maximize effectiveness.
Use language and imagery that evoke emotions and inspire action.
REAL-LIFE EXAMPLES
Project management software may future pace users by describing how their projects will be more organized, efficient, and successful with the software.
Fitness apps may future pace users by describing how they will be healthier, fitter, and more energetic as a result of using the app to track their workouts and progress.
Financial planning apps may future pace users by describing how they will be more financially secure, independent, and successful by using the app to budget, save, and invest wisely.