Launch Checklist
Utilizing a comprehensive software launch checklist ensures a seamless and successful product launch. It helps teams stay organized, prioritize critical tasks, and maintain clear communication across departments. By following this detailed guide, companies can mitigate risks, enhance user satisfaction, and achieve their launch goals effectively.
Available Patterns:
77
Must Have
KPI & Success Metrics
60-90 days
Establishing measurable indicators and goals to track the performance and impact of the product. These metrics help assess whether the product meets its objectives and guides decision-making throughout the product lifecycle.
R
Product Management, Analytics
A
Product Management
C
Executive Team, Marketing, Sales, Customer Support, Engineering
I
Stakeholders, Company
Must Have
Product Vision & Roadmap
120-150 days
Establishing a clear and compelling vision for the product and outlining the strategic path to achieve it. The product roadmap details the timeline, major milestones, features, and goals for the product’s development and launch phases.
R
Product Management
A
Product Management
C
Executive Team, Sales, Marketing, Engineering, UI/UX Design
I
Operations, Stakeholders, Customer Support, Company
Must Have
Audience Personas
60-90 days
Identifying and detailing the specific groups of users who are most likely to benefit from and use the product. This includes demographic information, user behaviors, needs, and pain points.
R
Product Management, Marketing
A
Product Management
C
Sales, Customer Support, UI/UX Design
I
Executive Team, Engineering, Operations
Must Have
Feature Prioritization & Release Plan
90-120 days
Determining which features to develop and release first based on their value, feasibility, and alignment with the product vision. Creating a detailed plan that outlines the schedule for feature development, testing, and release.
R
Product Management
A
Product Management
C
Engineering, Marketing, Sales, Customer Support, UI/UX Design
I
Executive Team, Operations, Company
Must Have
Market & Competitor Research
90-120 days
Gathering and analyzing data about the market landscape and competitors to inform product strategy and positioning. This involves understanding market size, trends, customer needs, and identifying key competitors' strengths and weaknesses.
R
Product Management, Marketing
A
Product Management
C
Sales, Customer Support, UI/UX Design
I
Executive Team, Engineering, Operations