Must Have
60-90 days
KPI & Success Metrics
Establishing measurable indicators and goals to track the performance and impact of the product. These metrics help assess whether the product meets its objectives and guides decision-making throughout the product lifecycle.
IMPLEMENTATION
Identify key areas of performance that are critical to the product’s success (e.g., user acquisition, engagement, retention, revenue).
Define specific, measurable, achievable, relevant, and time-bound (SMART) metrics for each area.
Align KPIs with overall business objectives and the product vision.
Use analytics tools to track and measure these metrics.
Communicate KPIs and success metrics to all stakeholders.
Regularly review and adjust metrics based on performance and feedback.
TIPS
Involve stakeholders in the process to ensure alignment and buy-in.
Choose metrics that provide actionable insights and are easy to measure.
Focus on a balanced set of metrics to avoid overemphasizing one aspect of performance.
Use benchmarks and industry standards to set realistic targets.
Continuously monitor and refine KPIs as the product evolves and new data becomes available.
WHY IMPORTANT
Important for measuring success, identifying areas for improvement, and guiding strategic decisions.
R
Product Management, Analytics
A
Product Management
C
Executive Team, Marketing, Sales, Customer Support, Engineering
I
Stakeholders, Company