Must Have
60-90 days
Audience Personas
Identifying and detailing the specific groups of users who are most likely to benefit from and use the product. This includes demographic information, user behaviors, needs, and pain points.
IMPLEMENTATION
Conduct market research to gather data on potential users.
Create surveys and interviews to collect detailed information.
Segment users into distinct personas based on common characteristics.
Develop detailed profiles for each persona, including demographic details, motivations, challenges, and preferred solutions.
TIPS
Involve cross-functional teams (marketing, sales, product, customer support) in the research process.
Use a mix of qualitative and quantitative research methods.
Continuously update personas based on user feedback and market changes.
Ensure personas are easily accessible and understandable by all team members.
Incorporate personas into all stages of product development and marketing.
WHY IMPORTANT
Understanding the target audience is crucial for product success and influences all other aspects of the launch strategy.
R
Product Management, Marketing
A
Product Management
C
Sales, Customer Support, UI/UX Design
I
Executive Team, Engineering, Operations