The Case for PR

Why Startups Can’t Afford to Be Quiet

This chapter introduces the business impact of PR, especially for early-stage and resource-limited startups. It outlines how PR contributes to customer acquisition, investor interest, talent attraction, and brand trust. You’ll learn how strategic communications work even without a big budget or team—and why ignoring PR can cost you far more in missed opportunities.

The Business Impact of PR

PR isn’t just about buzz — it builds brand awareness, attracts investors and talent, and generates demand, even on a lean budget.

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Why Early-Stage Startups Need PR

Startups face an obscurity gap — PR creates credibility, attracts attention, and builds momentum early.

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ROI & Resource-Lite PR Strategies

You don’t need a big budget to see results. Smart, scrappy PR creates measurable impact with limited resources.

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