The Business Impact of PR

Founder's Point of View

If you’re reading this, you might not have resources to hire a PR agency or build an internal team. Most early stage startups don’t.

Resource-strapped startups that can’t staff a full marketing team – but can’t afford to be invisible either. Startups may be built on big ideas, but without a clear brand position and a voice in the market (aka a presence in relevant media!), even the best ideas struggle to gain traction.

Overview

The impact of PR touches nearly every part of the business:
- Top of funnel – drives discovery and awareness with potential customers
- Investor confidence – signals traction and credibility in a noisy market
- Talent magnet – makes your company more attractive to new hires
- Low-cost demand gen – earned media creates backlinks, boosts SEO, and builds trust through social proof

A strong communications strategy also protects and grows your reputation. PR professionals:
- Support major announcements like fundraises, launches, or leadership changes
- Promote brand narratives continuously across earned and owned channels
- Monitor the public conversation, competitors’ positioning, and industry shifts
- Connect with influencers, analysts, and partners to share accurate information
- Manage company presence on review sites, wikis, and analyst roundups

The best PR isn’t sporadic — it’s creative and consistent. It sustains brand awareness, strengthens trust, and helps you lead the narrative in your space. Most importantly, it converts visibility into action—closing deals, securing investors, or winning top talent.