RISK ASSESSMENT & MANAGEMENT

Risk Management

Sunrun manages risks by diversifying its market presence across multiple states, continuously innovating its financing options, and staying adaptable to changing regulatory environments and incentives for renewable energy.

Failures

Challenges have included navigating the complex and sometimes unfavorable regulatory landscape for solar energy, competition from large utility companies, and the operational complexities of managing a nationwide network of installers.

Lessons Learned

Key lessons from Sunrun's journey include the importance of innovative business models in overcoming market barriers, the value of customer-centric services in technology adoption, and the need for active engagement in policy advocacy to support industry growth.