PRODUCT DEVELOPMENT
Problem
Before Sunrun's rise, the adoption of residential solar energy systems was limited by high upfront costs and homeowners' unfamiliarity with solar benefits. There was a significant opportunity to democratize access to solar energy, making it more accessible and affordable for the average homeowner.
Solution
Sunrun introduced a solar lease model, offering homeowners the ability to install solar panels with little to no upfront costs. Customers pay a monthly fee for using the solar energy generated, often at lower rates than traditional utility costs. Sunrun manages the installation, maintenance, and monitoring of the systems.
Value Proposition
Sunrun's value proposition is to make switching to solar energy easy, affordable, and accessible for homeowners, helping them save money on electricity bills while contributing to a healthier planet.
Development Process
Sunrun's approach included developing partnerships with local installers, investing in technology to streamline the customer experience from initial consultation to installation, and advocating for policies supportive of residential solar adoption.
Scalability
The company has scaled by expanding its geographical footprint, continuously improving its service offerings, and through strategic acquisitions, such as the purchase of Vivint Solar, to increase its market share and operational capabilities.