Market research techniques encompass a diverse range of strategies from surveys to advanced analytics like A/B testing, each tailored to explore different facets of consumer behavior, market trends, and competitive dynamics. Using these technique cards provides a structured approach to identifying and leveraging opportunities, optimizing product development, and ensuring strategic alignment across all stages of the product lifecycle.

Empathy maps are visual tools that help teams gain deeper insight into their customers' minds. They typically consist of four quadrants representing what the user says, thinks, does, and feels, offering a holistic view of user experience and perspectives.

Focus groups involve moderated discussions with a small group of participants (usually 6-10) to explore their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, or advertisement. This method facilitates interaction among group members, leading to dynamic insights.

Surveys are structured tools designed to collect specific information from a target audience through a series of questions. They can be distributed in various forms such as online, by email, or in person, facilitating both quantitative and qualitative analysis.

Persona development involves creating detailed, fictional profiles of typical users based on a mixture of real data and educated assumptions. These personas represent key segments of your target audience and are used to guide product decisions by embodying user needs, behaviors, and goals.

Interviews are qualitative research tools involving direct, one-on-one conversations with participants to gain deep insights into their thoughts, experiences, and behaviors. They can be conducted in person, over the phone, or via video calls.