Market research techniques encompass a diverse range of strategies from surveys to advanced analytics like A/B testing, each tailored to explore different facets of consumer behavior, market trends, and competitive dynamics. Using these technique cards provides a structured approach to identifying and leveraging opportunities, optimizing product development, and ensuring strategic alignment across all stages of the product lifecycle.

Pricing analysis involves examining how your products or services are priced in relation to the market and competitors. This analysis helps determine the optimal price point to maximize sales and profitability while remaining competitive and accessible to your target audience.

Porter's Five Forces is a powerful tool for analyzing the competitive environment of an industry. It evaluates five key factors that affect a company's ability to compete and be profitable: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of competitive rivalry.

SWOT Analysis is a strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. This straightforward tool helps organizations assess both internal and external factors that could impact their viability.

Feature comparison involves assessing your product's features against those of competitors' products to identify strengths, weaknesses, and gaps in the market. This method helps pinpoint areas for improvement and opportunities to differentiate your product.

Competitor benchmarking involves systematically comparing your business processes, products, and performance metrics against industry leaders or direct competitors to identify performance gaps and areas for improvement.

Customer Journey Mapping involves creating a visual representation of the complete experience a customer goes through when interacting with a product or service, from initial contact, through the process of engagement, to a long-term relationship. This map visually tells the story of a customer's experience with your brand across multiple touchpoints.