Sustaining PR Momentum

Scaling Influence Beyond the Headlines

Learn how to evolve your PR program as your startup grows. This chapter covers media training, developing a professional presence, maintaining relationships, and measuring success. You’ll explore how to diversify outreach, manage brand assets, and keep the entire team aligned so you can continue driving visibility and influence over time.

Keeping the Brand in the News

One press hit won’t build a brand. Sustained visibility builds trust and recognition with customers, investors, and journalists alike.

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Internal & External Readiness

Great PR isn’t just external — it requires internal systems to ensure consistency, speed, and professionalism.

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Expanding Your Influence

PR isn’t just about traditional media. Expanding into new channels builds credibility and extends your reach.

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