Pitching to Win

Pitching: How to Find Reporters & Become Their Go-To Source

This tactical chapter breaks down the art of pitching, from finding the right reporters and crafting subject lines to following up respectfully. You’ll get a list of dos and don’ts that save time and increase your chances of landing coverage. Learn how to personalize outreach, be ready with assets, and build long-term relationships with media.

Targeting the Right Reporters

Pitching the wrong reporters wastes time and credibility. Success comes from reaching the right journalist with the right story.

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Writing a Winning Pitch

Even the best story idea will fall flat if it’s buried in a long, confusing, or irrelevant pitch. Reporters are busy — you get one shot to grab their attention and offer value fast.

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Follow-Up & Interview Readiness

Securing press isn’t just about sending a pitch — it’s about managing the follow-up and nailing the interview. A great response time and prepared spokesperson can make or break coverage.

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